Introducing: Vybn™ Posted on November 8, 2022November 16, 2022 by Rishi Patel | Posted In: News A little over two years ago, a growing beer belly and boredom led me down the a rabbit hole and resulted in the Dad Bod By t-shirt design. At that point, I didn’t intend to build a business. I set up a simple eCommerce store under the name Relateeble, mostly with the intent of continuing to hone my web development skills, and I “set it and forgot it.”Fast forward to this year, when I started adding button down shirts with bold prints centered around my many (and sometimes nonsensical interests): outside of weddings and funerals, and gameday, I haven’t worn a shirt I haven’t in public in months. About 7 public appearances out of 10, I get a comment about my shirts, and people often ask how they can purchase a shirt for themselves or a loved one.The comments got the mental gears turning, but the more I pondered, the more I realized that “Relateeble” just wasn’t a name or brand I could get excited about. I could also feel it when I talked about the prospect of building a serious business with my friends + family: nobody could buy in. I knew the brand had to change.After more reflection, I also realized that I didn’t want the new brand to be hollow. As a former entrepreneur (a few times), I’m well aware of the effort launching a successful company in the apparel industry will take; I wanted that effort to be about more than turning a profit. The new venture had to have a purpose, as well as a set of guiding tenets.Enter VybnSurprisingly, the Vybn name was born over just a few beers couple of hours. After a furious night of trademark searches, the domain was registered. A few sleepless nights of logo design and reprogramming later, the updated website launched and Vybn was launched. We’re off to the races.So Why Vybn?I wanted to center around the concept of “vibes” because I felt that the button down shirts (and now polos, dresses, casual blouses, and more) showcased my aura: quirky, approachable, and unapologetically authentic. The bold nature of the designsI wanted to make this brand about sparking conversations and connecting people with similar vibes.I’ll talk a little bit more about what envision building at Vybn:The Vybn Vision + PurposeVybn’s long-term vision is to:Build a brand that empowers our community to dress (and live) boldlyCreate an ecosystem that generates US-based jobsBuild a business balances commerce + compassionVybn exists to create gear that sparks conversations, draws attention, and most importantly: oozes bold, confident vibes.If you made it this far through these ramblings, thank you! I hope you’ll join me on what’s sure to be a long and wild ride! Back to the Good Vybes blog